Guide To Ouji Fashion For Beginners: Dos And Don’ts

Boystyle (ボーイスタイル), also referred to as Ouji (王子) in pop culture is a fashion style that is frequently associated with lolita fashion. Although it is not Lolita style per se, it is more of a masculine counterpart of the fashion style. It shares many of the aesthetic elements of the Lolita style. If you are a Lolita fan, you are bound to fall in love with the Ouji fashion, also called Kodona Fashion.

The Ouji fashion follows its rules and can be pretty different from the Lolita fashion. Given that the word "ouji" means "prince," it contrasts with the princess-inspired Lolita aesthetic. However, this is just a brief overview of the world of Ouji fashion. Keep reading to dive deep into the beautiful world of Ouji Lolita fashion! 

A Short Introduction To Ouji Fashion

The Ouji fashion is a Japanese trend frequently considered the Lolita fashion’s masculine counterpart. Don't mistake it for a sub-style, though; it is a full-fledged fashion item in itself. Since “Ouji” means prince in Japanese, you may think of it as the male Lolita fashion or even as the “Prince” to the Lolita fashion’s “princess.”

The primary distinction between the Ouji look and its feminine counterpart is the use of pants rather than skirts. The Victorian clothing style has also had an impact on the pants, which come in a variety of lengths. Vests and blouses will go with them. Most outfits may pair a waistcoat with it to complete the look.

So a typical Ouji outfit consists of the following: a blouse, pants, a vest or a jacket, shoes, socks, and, if desired, a hat. When you put these together to create an Ouji coordinate, it should look masculine yet elegant. A vital factor to note is that, although it’s supposed to be "masculine" fashion, anyone –regardless of gender- can wear it.

Types Of Ouji Fashion Style

There are numerous sub styles and themes for Ouji fashion. It has the same three primary substyles as Lolita: classic, sweet, and gothic. However, there is a lot more overlap between these sub-styles, which aren’t as clearly defined. Even so, let’s look at the different types of Ouji fashion styles -

1. Sweet Ouji

    The sweet Ouji style refers to more adorable, youthful, and innocent coordination. This style adheres to some of the same guidelines as Sweet Lolita, a sub-style of the Lolita fashion. But this style has a lot more of a “Shota” or young boy vibe.

    Ouji Lolita

    People who wear this style often pair it with a cute Lolita to twin with them. Some common themes or motifs are school-style, circus, sailor, and white rabbits. There aren’t many hard and fast rules for the set.

    But generally, the outfit should include a blouse with ruffles. The pant length will depend on the person’s tastes, but pumpkin or puffed ones are more common. Other common elements include cropped or high-waisted vests, ribbon neck bows, mini crowns, or mini hats.

    2. Classic Ouji

      The emphasis on elegance and a refined air characterize classic Ouji. This substyle has a more traditional “Princely” feeling. It is more sophisticated than sweet—most Ouji that aren't overly sweet or gothic fall within the classic Ouji substyle. The whole coordination should give off a refined and more mature vibe.

      classic Ouji Lolita

      People who practice this style frequently wear boots. They also have specific buttons and structures for the jacket to be considered Classic Ouji, and even the pockets are unique.

      The Classic Ouji fashion follows a significant historical influence. The typical elements of this style include – knee-length or longer pants, full-sized bicorn, tricorn or cavalier hats, waist-length or longer vests and jackets, and elegant jabots or neck-bows. The most common themes or motifs can be military, pirate, or royalty.

      3. Gothic Ouji

        Gothic Ouji exudes a sense of darkness that can take the form of opulent decadence, distressed decay, or a simple, angular design. Generally, Gothic Oujis favor darker color schemes, makeup, patterns, and fashion—people who follow this outfit typically twin with the Gothic Lolitas.

        Gothic Ouji Lolita

        To perfect the Gothic Ouji look, you must have a lot of specific details, just like the two styles mentioned above. The buttons, bows, and pockets should follow the particular Ouji rules. This Ouji style often gets inspiration from Visual-Kei elements such as big hair, platform boots, and flamboyance. The most common aspect of this Ouji style is the color black.

        The outfit features jewel tones like navy or Bordeaux to contrast the black. The Ouji style also uses a lot of textures instead of colors, such as jacquard, velvet, or distressed fabric. Another common element is capes and overskirts made from long flowing fabric. The most common themes include vampires, priests, and crosses.

        5 Simple Dos And Don’ts about Ouji Fashion You Should Know About

        If you are a beginner in Ouji fashion, there may be various elements of this fashion world that you may want to know before delving deeper. Mainly because many people tend to confuse Ouji fashion with Lolita fashion, the more widely recognized fashion style of the two.

        So we bring you some simple dos and don’ts in Ouji fashion that you should keep in mind as a beginner.

        1. Ruffled Blouse Over Plain Blouse

        When you are doing an Ouji look, plain button-ups work fine. But when you pair them with a jacket or vest with a longer neck, the simple button-up can look a bit too simple. So you may opt for a more extravagant and frilly shirt that brings detail to the neck. Ruffles, jabots, neck bows, lace, and big collars are some details that favor the Ouji style.

        2. Pants Define The Ouji Look

        Pants are one of the essential elements of the Ouji look, as they are the main element that set the style apart from Lolita. Shorts and knickerbockers are the most common styles and lengths of pants that bring the Ouji vibe to an outfit.

        Pants will also determine your Ouji style for the day. Long pants work best if you want a gothic and mature look.

        3. Accessorize A You Want

          When it comes to accessories, only the sky is the limit for you. Simply play around with it. If you already have a lot of Lolita accessories or other gothic ones, they may also complement the Ouji style. Some of the most common accessories in Ouji fashion are ties, bowties, jabots, lace, pocket watches, waist chain, etc.

          4. Invest In Real Top Hats

            Hats are most probably the most common element of the Ouji look. The two hat types most frequently seen in the style are top hats (mini or not) and tricorns (mini or not). Nevertheless, wearing newsboy hats and bowlers is also possible.

            It’s best to avoid buying costume hats when you’re out shopping for hats. Authentic top hats look much better and aren’t even that expensive. Please note that if you buy these hats internationally, the shipping fee usually will be very high as the hats will involve volumetric weight.

            5. Try Not To Look Too Casual

            In the Ouji style, it’s best to avoid looking "too casual." Simply pairing a button-up with shorts or capris does not look boyish. Such an outfit seems uninspired and boring. Adding a few small accessories allows you to turn even the most basic style into something more attractive.


            For everyone starting their Ouji journey, the new terminologies and overlapping substyles can be a bit overwhelming. So for all the beginners out there, we share a guide to Ouji fashion in this article.

            I hope it has helped you start your journey with a clear idea of the beautiful world of Ouji fashion. Thanks for reading up till now.

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